Indiana University Health is a not-for-profit academic medical health center, comprised of more than 20 hospitals and health centers statewide—making it Indiana's most comprehensive healthcare system.
About UI
HEADQUARTERS: INDIANAPOLIS, IN
NUMBER OF EMPLOYEES: 30,000
LOCATIONS: 20+ LOCATIONS ACROSS INDIANA
The Story
IU Health has had a successful corporate wellness program for more than 10 years. In 2013, they decided to take it to the next level by implementing technology that would invigorate interest and increase engagement.
THEIR PROMOTION
Four months before kicking off their new program, IU Health announced that they would be investing in Fitbit Health Solutions. To create buzz and promote participation, the company used various digital communication memos, including email, e-newsletters, leader memos and their own Intranet.
THEIR PROGRAM
To generate excitement, departments across IU Health hosted parties to register employees and order devices. After the program kick-off, Healthy Results—their employee wellness program—provided ongoing support by regularly messaging them through the Fitbit app. To keep employees motivated, they also started a three-month step challenge and offered different prizes to participants.
THEIR RESULTS
At the end of the program, IU Health surveyed program participants about their satisfaction with the program and whether they would participate in the future. The results were impressive—92% said they would continue to use their Fitbit device, and 96% said they would participate again.
“As leaders in the US healthcare system, it’s our responsibility to model the health behaviors that we want to see reflected in our patients...Our program with Fitbit Health Solutions has helped magnify our focus on a culture of wellness.”- JIM PARKER, PRESIDENT IU HEALTH PLANS
Key Health Metrics Improved
40%
of participants decreased their BMI
60%
of participants with diabetes decreased their hemoglobin A1c
Activity & Engagement Increased
79%
said they were interested in having more awareness of daily achievements
93%
said they were going to continue using their Fitbit
84%
said the challenge motivated them to be more active with their family & friends
99%
said they see themselves moving more after the challenge ends
96%
said they’ve already begun moving more
92%
said they would continue to use their Fitbit device
96%
said they would participate again